The unveiling marks another development in the party’s rebranding as political discussions continue over its relationship with the Linda Mwananchi movement and its place in Kenya’s evolving political landscape.
In a statement shared on social media, Owino confirmed that the party adopted the new logo on October 23, 2026.
The motorcycle, commonly associated with boda boda transport, is intended to reflect the party’s connection with ordinary Kenyans, particularly those who depend on the informal transport sector for their livelihoods.
Reacting to the new identity, Owino praised motorcycle riders for their contribution to society and highlighted the role they play in helping people reach their destinations.
“Nduthi nayo inakufikisha kila pahali. God bless Boda Boda riders. Watu wa nguvu sana,” he stated.
Mwananchi Party Gets Approval for New Colours and Symbol
Former Internal Auditor at the Homa Bay County Assembly Tabitha Nyandiek Achieng announced that the Office of the Registrar of Political Parties (ORPP) had approved the party’s new symbol and colours.
The approval clears the way for TMP to use the motorcycle emblem as part of its official political identity.
Achieng also highlighted the party’s slogan, “Tuinuke Pamoja”, which translates to “Let Us Rise Together”.
“Official: The Mwananchi Party (TMP) has today had its symbol and color approved by the Office of the Registrar of Political Parties. Hii ni chama ya Mwananchi. Pandeni Bodaboda Twendeni Tuinuke Pamoja,” she stated.
In a communication issued on October 24, the party explained that the motorcycle represented the everyday Kenyan, accessibility, connectivity, unity and solidarity with vulnerable members of society.
TMP further associated its identity with dignity, freedom and opportunity for all.
The party’s communications referenced Pantone 312 alongside black and white as part of its colour identity, although the precise shade descriptions in the announcements varied.
How Muungano Party Became The Mwananchi Party
The new branding follows the transformation of the previously registered Muungano Party into The Mwananchi Party.
Records cited in reports on the rebranding indicate that the ORPP published the proposed name change in Gazette Notice No. 13935 on August 28, 2026.
An objection lodged by Lawrence Nzunga on August 30 was subsequently withdrawn on September 8, paving the way for the change to take effect on September 10.
The rebranding has unfolded alongside debate over the Linda Mwananchi movement and its political identity.
On September 24, Owino clarified that individuals associated with Linda Mwananchi had visited the ORPP on August 4 to inquire about the availability of the movement’s name and the requirements for registration.
He maintained that the process involving TMP had already been initiated before the public debate surrounding Linda Mwananchi intensified.
On October 2, the Registrar approved the reservation of the Linda Mwananchi Movement name following a ruling by the Political Parties Disputes Tribunal.
The developments have brought renewed attention to the distinction between the registered political party and the movement operating under the Linda Mwananchi name.
Supporters React to TMP's New Political Identity
The unveiling of the motorcycle logo has attracted mixed reactions, with some supporters welcoming the new branding and others raising questions about the party’s identity.
Some supporters argued that the new name and symbol would strengthen the party’s connection with ordinary citizens, while others expressed loyalty to Owino regardless of the emblem selected.
Chris B. Odhiambo called on members to focus on building the party rather than concentrating solely on its branding.
“We embrace our party. It’s incumbent upon us to build the party,” he said.
Other reactions raised questions about how TMP differs from other political parties, including the People’s Party.
The response highlights the challenge facing political parties as they seek to establish distinctive identities, communicate their values and attract supporters beyond their existing political networks.
Babu Owino Sets Sights on Nairobi Governorship in 2027
The unveiling comes as Owino prepares for another major political contest, having announced his intention to run for Nairobi governor in the 2027 General Election.
The Embakasi East MP is expected to face incumbent Governor Johnson Sakaja and other aspirants seeking to lead Kenya’s capital.
In a September 28, 2026 interview with Citizen TV, Owino defended his gubernatorial ambitions by pointing to his experience representing Embakasi East.
He argued that his record in the constituency had prepared him for the responsibilities of managing Nairobi County.
Among the priorities he identified were improved roads, reliable water supply, healthcare services, business opportunities and employment creation.
Other politicians reported to be eyeing the Nairobi gubernatorial seat include James Gakuya, Ronald Karauri, Agnes Kagure, Margaret Wanjiru, George Aladwa, Tony Gachoka and Geoffrey Mosiria.
As the 2027 elections approach, TMP’s new logo and slogan provide Owino with another platform to communicate the party’s message. Whether the rebranding translates into broader political support will depend on the party’s organisation, public engagement and ability to convince voters of its agenda.
